• The deprecation of GA UA has come across as a surprise to majority of companies who uses session-based data modelling, and Google only gives ~1.5 year to all companies to migrate to event-based data modelling before the sunset in 2023
• Zalora is one of the pioneers who saw the value of event-based data modelling and has migrated to CDP and product analytics tool (Segment x Mixpanel) even before the Google Analytics announcement
• We managed to expedite the events tracking implementation and 100% migration within 3 months with our triaging strategy and democratization of product analytics
Key Takeaways
- Learn how Zalora migrate from GA UA to Segment/Mixpanel within 3 months
- Learn how Zalora’s Product team manages the implementation strategy with 10 tech squads while ensuring the data quality and data integrity
- Learn how Zalora’s Product team democratize the product analytics skillset to internal teams after the migration
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Bio
Indah Mustikasari – Product Manager – Data, Growth, and Product Analytics | Zalora Group | Malaysia
Indah Mustikasari is currently a Product Manager – Data, Growth, and Product Analytics for Zalora Group. She was onboarded in Zalora in October 2021 to lead the entire company’s major data migration project from a session-based platform to a Customer Data Platform (event-based platform). She has been in the analytics field for more than 4 years with a proven track record of success. She actively leads the democratization of self-serve analytics and product analytics skillset to the internal departments (Product, Engineering, Marketing, Revenue Analytics, Commercial, Marketplace, etc), with a vision “Analytics for All” and ensure anyone could generate any insights at their fingertips.
Stage 3
Indah Mustikasari – Product Manager – Data Growth and Product Analytics | Zalora Group | Malaysia